Scripting Guide
EC Publishing LLC Marketing Services is a comprehensive, tailored marketing plan to help authors achieve the best possible sales results for their books. Services include book publicity and promotion, book cover design, and book marketing initiatives. We work closely with our authors to develop marketing plans that align with their individual book goals and objectives, ensuring the best possible chance for success.
Call Answered:
Author: Yes!
Agent: Oh! Hi Author’s Name
- I thank God that I finally got a hold of you!
- I thank God that you finally picked up my call.
- I thank God that we’re finally connected.
I have been trying to reach out to you in the last two weeks regarding your book. (mention the book title) I believe you wrote it; is that correct?
Author: That’s Correct.
Agent: Oh, that’s great! My name is (Your Name) of EC Publishing. I’m from the company that enlisted your book in the top (Book Category) books to be featured in our next campaign. A month ago, our Panel of book critics reviewed more than a hundred books in your category, and we are happy that your book made it through to the top 15. And (Author’s Name), these 15 books will be featured in our upcoming Marketing events.
If I may ask, what inspired you to write this book?
So, (Author’s Name), how long did it take you to finish writing this book?
(Acknowledge the author’s answer)
Wow! Although it took you that long, bless your heart, Author’s Name., for you were very clear in your direction—that is, to finish this book and publish it. So, since your book came out, what feedback have you gotten from your family, friends, and readers after reading your book?
(Acknowledge the author’s answer)
Given the amount of time and effort to finish this book, the next thing for you is to sell it. Right?
Question:
What marketing services have you done so far to create traction on your book for the last few years?
Or are you relying on your publisher to market it for you?
I believe that (Publisher’s Name) as your publisher, had merely focused on printing your book to make it available. But they haven’t thought about marketing it. My humble opinion is that you must do something to effectively promote your book, for it deserves to go into the hands of global readers. I know this will be a common question from your readers, but I don’t want to be caught off guard. Will there be a sequel to this book, a second edition, or a series perhaps, Something that your readers can look forward to?
(Acknowledge Author’s answer)
Now, I am more curious about your writing career. How did writing come about you? Did you have writing started as a hobby and eventually became a passion? How did that work?
(Author’s Name), Just so you know we have received a total of 100 books recommended from our independent book reviewers and Our panel of book critics reviewed all of them to narrow it down to the top 15 books for our draft—which your book is part of. I mean, thank you very much for your Book, (Author’s Name). I appreciate you taking the time to finish it. Since you are part of the TOP 15, we are pleased to offer you a Sponsorship and partnership program with us. We will cover up to 65% of the marketing and promotional cost. Meaning, you do not have to pay the full amount for any marketing and promotional services offers such as:
- TV or Radio interview sometime next month
- New York Time Square Digital Billboard
- London Book Display + Full Page
- LA Book Display + Full Page
- Seoul Book Display + Full Page
- Quarter Page Magazine Ad for London + LA + Seoul
- All EC Publishing – Marketing Services
Product Options:Option A: TV or Radio Interview – Rick Bratton and PTWWNWould you be available for a TV or Radio interview sometime in April?TV interview – TV Show and Network
Preach the Word on PTWWN Broadcasting – Sometime in April.
Phase 3. Question and Attack Portion
Question:
What marketing services have you done so far to create traction on your book for the last few years?
Or are you relying on your publisher to market it for you?
I believe that (Publisher’s Name) as your publisher, had merely focused on printing your book to make it available. But they haven’t thought about marketing it. My humble opinion is that you must do something to effectively promote your book, for it deserves to go into the hands of global readers. I know this will be a common question from your readers, but I don’t want to be caught off guard. Will there be a sequel to this book, a second edition, or a series perhaps, Something that your readers can look forward to?
Phase 3: Service Pitch
Question:
What marketing services have you done so far to create traction on your book for the last few years?
Or are you relying on your publisher to market it for you?
Upcoming Billboard Schedule & Location
- London Book Display + Full Page – The London Book Display 2023
- on April 18–20, 2023 at Olympia Exhibition Centre: Hammersmith Rd. London, UK
- LA Book Display + Full Page – The Los Angeles Times Festival of Books 2023
- on April 22–23, 2023, USC Campus: John Hubbard Hall: 700 Childs Way, Los Angeles, CA
- Seoul Book Display + Full Page
- on Jun 14 – 18 2023 at Coex Hall A & B1, 513, Yeongdong-daero, Gangnam-gu, Seoul, Republic of Korea
- Local Book Signing
Option C: Local & International Book Display and Book Signing
Would you be excited to if we will bring your Book and display you book title during the event?
Our upcoming Book Fair Events:
( to be updated )
The wonderful thing about marketing yourself as an author is that there are virtually limitless ways to market your book, garner media attention, and use social media and other platforms to spread the word about your book. Now, based on solid research.
The top marketing service that Authors must do or have is:
Personal Author Website
Yes, you DO need a website for your book promotion! They don’t have to be expensive or fancy. A clean, professional, and easy-to-navigate website is all you need.
The website remains the easiest way for media, readers, and valuable connections to get the information they need.
Other companies could charge you between $3000 – $5000 for creating the website alone. Another set of charges for publishing the website or making it online. Whereas here, We can create and design your website still for a huge discounted price. Amazing savings for you.
Author’s Name., For TV interview will be done in the comfort of your home via video conferencing through Zoom or Skype. We do not have your actual schedule as we would need your confirmation and plot your schedule with the TV network. But we can book for your schedule sometime in the last week of March or the first week of April. Does that work for you?
If you don’t mind, I’d like to share my observation about what’s happening in your book.
Your book indeed has great potential for readership. The thing is, I noticed that there’s not much traffic visiting your landing page on amazon. Meaning to say only a few stumbled upon your book’s profile page. This is one of the top reasons a lot of Authors don’t get traction with their books, Simply because nobody knows about it.
Even if nowadays there are so many book advertising mediums that you can do to promote your book.
Question:
What marketing strategies do you think will work best for you based on your effort knowledge or budget?
(Author’s name), making something successful, especially a book, takes time and constant effort. It is not an overnight thing. Do you agree?
And I know that you are serious about becoming a successful author. Right?
And that’s exactly the reason why I am calling you. We are really interested in working with you. Helping you to get the right amount of exposure your book deserves will open a great opportunity for sales to earn back the investment that you spent on this project. You have spent years writing your story/poetry. Your book has been published but nobody’s buying it on a large scale.
HARD CLOSE SPIELS:
You are one book away from changing your life. Whether you’re seeking personal growth, new business opportunities, or simply a chance to escape into a new world, your next reader is waiting for you. As an author, you know the power of a well-written story – it has the ability to captivate, inspire, and transform. So, why settle for anything less than the best? Invest in yourself and your love of literature with this book today. You won’t regret it. Sign up now for [SERVICE] and start your journey to a more enriching, more fulfilling life. Are you ready to move forward with this opportunity?
- I completely understand if you’re not ready to commit to my proposal. But I want you to know that this isn’t the end of the road for your book. You have an amazing story to tell, and it deserves to be heard by millions of readers. That’s why I’d like to work with you to find a solution that works best for you. Together, we can make your book a success.
- Don’t be afraid to take a chance on your book and on yourself. Sign up now for [SERVICE] and let’s explore how we can make your book a hit. Can I count on you to commit to this project and take the next step toward success?”
IF THE AUTHOR STILL SAYS NO:
- I understand that you may have had concerns about our previous proposals, but I want you to know that I’m not giving up on you or your book. Your book has the power to change lives, and I truly believe that with the right approach and partnership, it can reach its full potential. It’s time to take a step back and reassess what’s important to you as an author. Let’s work together to find a solution that addresses your concerns and meets your goals. Don’t let this opportunity pass you by. Would you like to proceed with our services?
- I hear you and I understand that you may have had concerns about our previous proposals. But I want you to know that I’m not giving up on you or your book. I truly believe that it has the potential to change lives and make a significant impact on readers. Let’s take a step back and reassess what’s important to you as an author. We can work together to find a solution that addresses your concerns and meets your goals. This is an opportunity you won’t want to miss. Are you ready to proceed with our services and take your book to the next level?”
IF THE AUTHOR IS SKEPTICAL:
- I understand that you may have doubts about the value of our proposal, but I want you to know that I believe in your book and its potential to reach a wide audience. As an author, I respect your need for evidence and results, which is why I’m offering a unique approach to publishing that is based on data and a proven track record of success. Don’t miss this opportunity to take your book to the next level and achieve the recognition and success you deserve. Give us a chance to prove ourselves to you. Let us help you make your book a success. [My suggestion is if the author is skeptical, don’t push to sign up for the deal. Nurture him until he decides to sign up but still ask…] Can I schedule a follow-up call to finalize the details? or Would you like to place your order now?
IF AN AUTHOR SAYS NO DUE TO HAVING NO BUDGET OR IN A TIGHT BUDGET:
- I understand that financial constraints can make it difficult to invest in your book, but I want you to know that this does not have to be a barrier to your success. With our low-cost, cost-effective publishing solutions, you can bring your book to life without breaking the bank. You don’t need a big budget to reach your goals. You just need the right partner who understands your needs and can help you achieve your dreams. So, don’t let your budget hold you back any longer. We will be with you every step of the way as you learn more about how we can help you publish your book and reach your audience on a tight budget. [SOFT CLOSE | ASK FOR THE SALE]
SEEKING APPROVAL FROM A SPOUSE:
- I understand that your decision to reject my proposal may have been based on the need to consult with your spouse. However, I want you to know that this is a common and understandable concern. After all, your book is not just a personal project, but a shared investment in your future. That’s why I’m offering a solution that takes into account the needs and concerns of both partners. Together, we can create a plan that meets your shared goals and helps you achieve the recognition and success you deserve. So, don’t let your decision be delayed any longer. Willing to show more about how we can help you and your spouse turn your book into a success. Would you like to take advantage of our limited-time offer?
ASKING AN AUTHOR TO MAKE A DEPOSIT:
- I understand that you may have concerns about committing to our proposed services, but I want you to know that making a small deposit to reserve your spot is a simple and low-risk way to ensure that you get the attention and support you need to turn your book into a success. With our limited space and high demand for our services, making a deposit guarantees that you won’t miss out on the opportunity to work with the best in the business. So, why wait? Take the first step towards reaching your publishing goals today by making a small deposit to reserve your spot. Rest assured of this risk-free and easy opportunity. Can I reserve a spot for you now?
- Electronic Receipt with a confirmation code for the payment transaction.
- Marketing Agreement Form: This will serve as an agreement between you as an author and EC Publishing as your Marketing Firm.
- Checklist of what you need to do and what to expect from us